nick carr on "algorithmic integrity"

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Nick Carr has a stunningly good post up today about search engine rankings, which can easily be manipulated by determined parties (a process known as "Google bombing").

He quotes spokespeople from both Google and Microsoft defending the fact that the number one result for a search on Martin Luther King is a white supremacist site. Google's spokesperson said that they "can't tweak the results because of that automation and the need to maintain the integrity of the results," while Microsoft's representative said that they "always work to maintain the integrity of [their] results to ensure that they are not editorialized."

Here's how Carr responds to those positions:

By "editorialized," [the Microsoft spokesperson] seems to mean "subjected to the exercise of human judgment." And human judgment, it seems, is an unfit substitute for the mindless, automated calculations of an algorithm. We are not worthy to question the machine we have made. It is so pure that even its corruption is a sign of its integrity.

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This page contains a single entry published on October 2, 2006 2:28 PM.

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