what's the buzz?

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Last week, before all hell broke loose with my son's health, I had the opportunity to participate in two conference calls on the topic of "emergent democracy and blogs," arranged by Joi Ito. The participants included Clay Shirky, Ross Mayfield, Seb Paquet, and a number of others (more than I'm willing to type in).

Somebody in the group (Pete Kaminsky?) christened it a "happening," and the name seems to have stuck. As a result, the refrain from a song in the musical Jesus Christ Superstar has been running through my mind..."What's the buzz, tell me what's a-happening." I looked up the rest of the lyrics, and found them serendipitously interesting in this context:

APOSTLES What's the buzz? Tell me what's happening. (Repeat eight times)

JESUS
I could give you facts and figures.
Even give you plans and forecasts.
Even tell you where I'm going.
[ . . . ]
Why should you want to know?
Why are you obsessed with fighting
Times and fates you can't defy?
If you knew the path we're riding,
You'd understand it less than I.

In the first conference call (which involved only the call, without other media) I asked Clay what his response to the "so what?" comments on his power law essay from people like Jonathon Delacour and Alex Halavais. Part of his answer led to the question of what will happen to blogging as the conversational space scales? He believes what will result will be too complex to have a single name applied to it. The heavily linked blogs will become a form of media outlet (think Andrew Sullivan, Glenn Reynolds, et al). But he didn't really address the part that Jonathon raises, and that I"m most interested in...what's happening "in the middle"?

In my heart, I'm a qualitative researcher, not a quantitative one. I don't want the "facts and figures," "plans and forecasts," so much as I want the stories. It's not that I don't want a big picture, it's that I want one that emerges (there's that word again...) from the details, rather than one that comes from an aerial view. Knowing that we're "baked into" power law distributions doesn't tell me anything. ("If you knew the path we're riding...") I want to get inside that curve, ride it for a while, listen to what people are saying about it, figure out the path ahead from the people who are on it.

We talked about this more in the second conference call, which made me feel woefully inadequate as a multi-tasking member of the new media world. I was tasked with note-taking, which would have been fine if it had just been an audio call. But the call was accompanied by a chat session that had nearly 20 participants at its peak, and by a wiki site that was changing as we went. So I had three windows to work with -- a browser for the chat, another browser for the wiki, and the text document for notes. And I was trying to listen, too. Doesn't work well for me, I found. (And that's a serious understatement.)

But I did still manage to extract key concepts from what we discussed. Key among them was the rallying cry among several participants that "We are not ants!" What does that mean? Well, we were discussing Steven Johnson's book Emergence, in which he discusses the emergent behavior/intelligence in environments like ant colonies. The problem, several of us noted, is that ants do not have much self-awareness, while people do. (Yes, I know, that can be argued on many levels. Let's take it as a given for now.)

Some of the most interesting social scientific writings I've read have looked at social phenomena from a critical theory perspective. Scholars like Anthony Giddens have specifically addressed this reflexive character of human behavior--that when we study behavior, and write about it, what we write feeds back into the very environment we describe.

Bloggers who spend a lot of time "metablogging" tend to get flak about it from readers--but in an environment as fluid as the "blogosphere," those reflections on practice and participants are incredibly powerful in shaping the environment. To dismiss them as "naval-gazing" is short-sighted. As Giddens says, "reflections on social processes (theories, and observations about them) continually enter into, become disentangled with and re-enter the universe of events they describe." This is particularly true with blogging.

As a result of the "happenings," my reading list has grown. I have to actually finish Emergence, which is on my shelf with Smart Mobs, both half-read, half-skimmed. And I've ordered a copy of William Calvin's How Brains Think, which several participants in the call recommended highly.

Happily, our quarter break is approaching fast, so I might actually have a chance to read these books. I hope so, because the conversation that's beginning here is a fascinating one, and I want to be actively involved.

7 TrackBacks

Demokrati, media, blogging from Det perfekta tomrummet on February 18, 2003 2:48 AM

Ett par l�nkar: I kv�ll f�rel�ser Stig-Bj�rn Ljunggren om sin nya bok som behandlar media och demokrati. Kl 18.00, ABF-huset, Read More

In the "emergent democracy" happening, several participants drew analogies between emergent human behavior, like building cities, and the emergent behavior Read More

To continue the ""ants" discussion... When people talk about the how bottom-up, emergent systems are superior to top-down planned systems, Read More

In my paper and throughout the "happening" I have argued that we are similar to ants in that blogs are exhibiting a emergent intelligence beyond that of the individual blogs. This is one of... Read More

In my paper and throughout the "happening" I have argued that we are similar to ants in that blogs are exhibiting a emergent intelligence beyond that of the individual blogs. This is one of... Read More

To continue the ""ants" discussion... When people talk about the how bottom-up, emergent systems are superior to top-down planned systems, Read More

In the "emergent democracy" happening, several participants drew analogies between emergent human behavior, like building cities, and the emergent behavior Read More

6 Comments

Wow. Well, color me chopped liver.

Shelley, Joi opened up the call to interested participants...he posted about it on his blog, and people who wanted to be involved contacted him and asked. See this and this. Had you asked, you could have participated.

I wish you had, since there were very few women involved...I was the only one in the first call, and one of three in the second.

There aren't any closed doors in this that I'm aware of, and I'm sure Joi would welcome your participation. From what I've seen, the two of don't have many points of intersection in your blog neighborhoods...I may be the only person who appears on both of your blogrolls. So it's not surprising that you didn't see his request for participants. But there's no need to take umbrage at it.

Actually Liz, I wasn't really talking about the conference, I don't know Joi Ito. And there's no way in hell Clay would want me involved.

Did take a tad bit of umbrage at your mentioning Alex and Jonathon as the people with pushback. However, I don't need the link or the mention. Your blog, shouldn't take umbrage. Must be tired. Sorry.

I did think about including you, but chose not to for a specific reason. There were lots of "pushback" responses to Clay, but Jonathon and Alex both focused on one specific aspect that resonated for me. Neither one rejected the power law curve--but both argued that it's not particularly interesting or important, that what matters is what's *happening* in those "middle" blogs. Your post was more focused on whether the power law was an accurate representation of blogs, which is not the aspect I was focusing on in this post. Hope that takes the sting out. :-)

Liz,

I was one of the anti-ant people.

The relevant distinction, I think, isn't just that people have consciousness. Consciousness is the starting point that makes human actions and decisions more complicated than those of ants.

The atoms of ant action are simple: pick up crumb, bring crumb to ant colony.

The atoms of human action are more complicated: identify people and groups interested in opposing Total Information Act, encourage people to persuade local congressperson.

The atoms of ant decisions are simple. Crumb smells like food. Pick up and bring to ant colony. Crumb smells like poison. Do not bring to ant colony.

The atoms of human decisions are more complicated. Safety doesn't just mean avoiding crumb that smells like poison. Safety requires decisions in complex areas like "police work" and "diplomacy".

Ants organize based on instinct and pheremones. Humans organize based on instinct and pheremones overlaid by complex cultural systems.

Organization tools that assume people are like ants will provide people tools to take very simple actions -- vote yes or no on a question that someone else has articulated.

A politics that assumes people are like ants is likely to be totalitarian -- manipulating people using greed and fear.

I think that any theory and support system for emergent human system needs to take into account the intelligence and complex behavior of the nodes in the network.


I'm with Adina on this one. The ant theory might look good on paper from a micro view. But what what we must take into account are "Humans organize based on instinct and pheremones overlaid by complex cultural systems." as Adina said. It's those cultural systems interlaced with biological processes that create the complex. I think someone mentioned Maslow on the call, and I'd have to throw in the observations of Carl Rogers (positive regard) as factors that impact decisions. But if you factor in concepts theorized by Erich Fromme in Escape From Freedom, you have historical examples where people are manipulated through greed and fear. Why? Because they want to or need to be... Yet this is all ant talk. I'm very excited about "The Happening" and encouraged by the participation and discussions thus far.....!

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