Well, this is it. The last contractual Marqui post.
It’s been an interesting experience, and I’m not yet sure if I’ll continue (if they choose to offer another contract). It has had some effect on my blogging patterns. I don’t think it had any effect on the content of my other posts, though it did impact the frequency (I didn’t want to post about Marqui without balancing with non-sponsored posts, for example).
I wish I was more enthusiastic about Marqui—that would make it easier for me to make the decision. But as I mentioned in my last post, I still don’t feel as though they’ve articulated a clear message to a clear market, so it’s hard for me to know who the audience I’m writing these sponsored posts for really is, or what I ought to be pointing them towards.
If I do continue, it will be with the same level of transparency that I’m already using—I’ll tell you up front if I sign another contract, and what the basic terms of it are. And I’ll clearly mark any and all sponsored posts with both an indication in the title and a visual offset on the page.
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We're certainly hopeful you'll stay in the program with us. I appreciate your concern about who our target audience is... and we're really working on clarifying that. Check our the web site for better, more succinct values for marketing communications professionals. Meanwhile, I hope you'll sign up again! Thanks, Liz.
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