More link-and-comment.
How sad is it that I found this post by Kieran Healy laugh-out-loud funny?
He wonders aloud at how Baudrillard or Lacan would describe his recent experience of laboriously removing layers of wrapping on a brand-new DVD only to find that the disc itself was missing from inside the case.
In the empty DVD, we see the externalization of the negation of the desire for wholeness. The desired-for fusion with the world that consumption represents is here inverted and its reality is brutally reversed as the hole in the self becomes the emptiness in the box. Jouissance is directly rather than subliminally denied as desire is focused on its tangible absence and not simply, as it always is, on its intangible presence. The chain of signifiers is broken at its strongest link.
Lovely.
